Thank you for accessing the website (“Site”). We respect your privacy and want to protect your personal information. This privacy policy explains how we collect, use, and (under certain conditions) disclose your personal information. This policy also explains the steps we have taken to secure your personal information, and your options regarding the collection, use, and disclosure of your personal information.

By visiting, using, or purchasing from our website directly or through another site, you accept the practices described in this policy. Data protection is a matter of trust and your privacy is important to us. We shall therefore only use your name and other information which relates to you in the manner set out in this privacy policy.

We will only collect information where it is necessary for us to do so and we will only collect information if it is relevant to our dealings with you. We will only keep your information for as long as we are either required to by law or as is relevant for the purposes for which it was collected.

You are able to visit and browse our website without having to provide personal details. During your visit to our website you always remain as anonymous and at no time can we identify you unless you have an account on our website and log on with your user name and password.

The Data that we collect

We may collect various pieces of information if you seek to place an order for a product with us on the website. We collect, store, and process your data for processing your purchase on the website and any possible later claims, and to provide you with our services.

We may collect personal information including, but not limited to, your title, name, gender, date of birth, email address, postal address, delivery address (if different), telephone number, mobile number, fax number, payment details, payment card details or bank account details.

We will use the information you provide to enable us to process your orders and to provide you with the services and information offered through our website and which you request. Furthermore, we will use the information you provide for the following purposes.

  • To administer your account with us.
  • Verify and carry out financial transactions in relation to payments you make online
  • Audit the downloading of data from our website
  • Improve the layout and/or content of the pages of our website and customize them for users
  • Identify visitors on our website.
  • Carry out research on our users’ demographics
  • Send you information we think you may find useful or which you have requested from us.

Information that we send to you or requested by you would, including information about our products and services, provided you have indicated that you have not objected to being contacted for these purposes.

Subject to obtaining your consent we may contact you by email with details of other products and services. If you prefer not to receive any marketing communications from us, you can opt-out at any time.

We may pass your name and address on to a third party in order to make delivery of the product to you (for example to our courier or supplier).

Payments that are made through our website will be processed by our relevant agent. You must only submit to us or our agent or our website, the information that is accurate and not misleading, you must keep it up to date and inform us of changes.

Your actual order details may be stored with us but due to security reasons, we cannot directly retrieve them. However, you may access this information by logging into your account on our website. Through your account, you can view the details of all of your orders that have been completed, those that are open and those that are short to be dispatched. You can also administer, change, or update your address details, bank details, and any newsletter subscriptions to which you may have subscribed.

As mentioned in our policies, you are ultimately responsible for any and all personal data that you store on our website, and to always ensure that accurate data is stored at all times. You must take all reasonable precautions to protect your data and not make it available to unauthorized third parties.

We cannot assume any liability for the misuse of passwords unless this misuse is our fault. If you choose to provide us with personal information, you consent to the transfer and storage of that information on our servers or secure off-site storage.

Other uses of your personal information

We may use your personal information for opinion and market research. Your details are anonymous and will only be used for statistical purposes. You can choose to opt-out of this at any time. Any answers to surveys or opinion polls we may ask you to complete will not be forwarded on to third parties. Disclosing your email address is only necessary if you would like to take part in competitions. We save the answers to our surveys separately from your email address.

We may also send you other information about us, our website, our products, sales promotions, our newsletters, anything relating to other companies in our group, or our business partners. If you would prefer not to receive any of this additional information as detailed in this paragraph (or any part of it) please click the ‘unsubscribe’ link in any email that we send to you.

Within 7 working days, (excluding Saturday, Sunday, or a public holiday anywhere in Pakistan) of receipt of your instruction we will cease to send you information as requested. If your instruction is unclear we will contact you for clarification.

We may further anonymize data about users of our website generally and use it for various purposes, including understanding the general location of our users and usage of certain aspects of our website or a link contained in an email to those registered to receive them, and supplying that anonymized data to third parties such as publishers.

We guarantee that any anonymized data will not be capable of identifying you personally.

Our Disclosure of Your Information

We may disclose personal information to respond to legal requirements, enforce our policies, respond to claims that a listing or other content violates the rights of others, or protect anyone’s rights, property or safety. Such information will be disclosed in accordance with applicable laws and regulations. We may also share your personal information:

  • Third parties to provide joint content and services (like registration, transactions, and customer support), to help detect and prevent potentially illegal acts and violations of our policies, and to guide decisions about their products, services, and communications. These third parties will use this information to send you marketing communications only if you’ve requested their services.
  • Service providers under contract who help with our business operations (such as fraud investigations, bill collection, affiliate and rewards programs, and customer support).
    Other third parties to whom you explicitly ask us to send your information (or about whom you are otherwise explicitly notified and consent to when using a specific service).
  • Law enforcement agencies, other governmental agencies or third parties in response to a request for information relating to a criminal investigation, alleged illegal activity or any other activity that may expose us, you or any other eBay user to legal liability. The personal information we disclose may include your User ID and User ID history, name, city, county, telephone number, email address, fraud complaints, and bidding and listing history or anything else that we deem relevant.
  • Other agencies in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity, as we in our sole discretion believe necessary or appropriate, either under confidentiality agreement or as required by law. In such circumstances, we may disclose the name, street address, city, county, postcode, country, phone number, email address, and company name.
  • Other business entities, should we plan to merge with or be acquired by that business entity. (Should such a combination occur, we will require that the new combined entity follow this privacy policy with respect to your personal information. If your personal information will be used contrary to this policy, you will receive prior notice.)


For any competition, we use the data to notify the winners and advertise our offers. You can find more details where applicable in our participation terms for that respective competition.

Third Parties and Links

We may pass your details to other companies in our group. We may also pass your details to our agents and subcontractors to help us with any of our uses of your data set out in our privacy policy. For example, we may use third parties to assist us with delivering products to you, to help us to collect payments from you, to analyze data, and to provide us with marketing or customer service assistance.

We may exchange information with third parties for the purposes of fraud protection and credit risk reduction. We may transfer our databases containing your personal information if we sell our business or part of it. Other than as set out in this privacy policy, we shall NOT sell or disclose your personal data to third parties without obtaining your prior consent unless this is necessary for the purposes set out in this policy or unless we are required to do so by law.

Our website may contain advertising of third parties and links to other sites or frames of other sites. Please be aware that we are not responsible for the privacy practices or content of those third parties or other sites, nor for any third party to whom we transfer your data in accordance with our privacy policy.

Spam, Spyware or Spoofing

We do not tolerate spam and have a strict view of this. Please ensure to set your Shopmax ’ communication preferences so we communicate to you as per your preferences. You are not licensed to contact other ‘Shopmax’ users without their express consent.

To report ‘Shopmax’-related spam or spoof emails to ‘Shopmax’, please report it to us via our contact page. You may not use our communication tools at anytime, to send spam or otherwise send content that would breach our user agreement.

Account Protection

Your password is the key to your account. Use unique numbers, letters, and special characters, and never disclose your ‘Shopmax’ password to anyone. If you do share your password or your personal information with others, please remember that you are responsible for all actions taken in the name of your account.

If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify ‘Shopmax’ and change your password.


Your information is stored on our servers. We treat data as an asset that must be protected and use lots of tools (encryption, passwords, physical security, etc.) to protect your personal information against unauthorized access and disclosure.

However, as you are aware, third parties may unlawfully intercept or access transmissions or private communications, and other users may abuse or misuse your personal information that they collect from our website. Although we work very hard to protect your privacy, we do not promise that your personal information or private communications will always remain private.
We have in place appropriate technical and security measures to prevent unauthorized or unlawful access to or accidental loss of or destruction or damage to your information. When we collect data through our website, we collect your personal details on a secure server. We use firewalls on our servers. When we collect payment card details electronically, we use encryption by using Secure Socket Layer (SSL) coding.

While we are unable to guarantee 100% security, this makes it hard for a hacker to decrypt your details. You are strongly recommended not to send full credit or debit card details in unencrypted electronic communications with us. We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, and disclosure of your information.

Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. You are responsible for protecting against unauthorized access to your password and to your computer.

Your rights

If you are concerned about your data you have the right to request access to the personal data which we may hold or process about you. You have the right to require us to correct any inaccuracies in your data free of charge. At any stage, you also have the right to ask us to stop using your personal data for direct marketing purposes.
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